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Odoo
CRMLead Agents pickG2 4.3/5

Odoo

All-in-one ERP - CRM, sales, inventory, and accounting in one platform

CRM & pipelineSales & quotationsInventory & warehouseAccountingE-commerce & websiteOdoo Studio (Custom)
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What is

Odoo is an open-source business platform with dozens of apps: CRM, sales, purchasing, inventory, HR, website, one database, one UI, no vendor lock-in on the Community edition.

Enterprise **Standard ~$25/user/mo** (annual), all apps, Odoo Online hosting. **Custom ~$37/user**, Studio, multi-company, API, Odoo.sh. **One App Free**, one app (e.g. CRM only) free. Community 100% free (self-host). Not a cold outreach tool, use as your company OS alongside Instantly for outbound.

Ideal for

SMB and mid-market wanting one systemManufacturing + sales + inventoryE-commerce with backend opsTeams wanting cheaper SAP/NetSuiteCompanies with local implementation partners

Key features

  • 40+ integrated applications
  • UI < 90ms response
  • Community (LGPL) + Enterprise
  • Odoo Studio, no-code customization
  • Global partner network
  • External API (Custom+)

Pricing

Per internal user · annual · Trial · no card required

One App Free

$0

One app · unlimited users

  • ✓Single Odoo application only
  • ✓Unlimited internal users
  • ✓Odoo Online hosting
  • ✓Ideal for CRM-only start
  • ✓No Studio / multi-company
  • ✓Upgrade when more modules needed

Standard

~$25 / user / mo

Annual · all apps

  • ✓All Odoo apps included
  • ✓Odoo Online hosting
  • ✓Unlimited support
  • ✓CRM + Sales + Inventory + Accounting
  • ✓Marketing & website modules
  • ✓No hidden per-module fees

Custom

~$37 / user / mo

Studio · multi-company · API

  • ✓Odoo Studio (no-code)
  • ✓Multi-company & multi-DB
  • ✓External API
  • ✓Odoo.sh / on-premise option
  • ✓Custom development
  • ✓Third-party app marketplace

Plan comparison

Odoo Plan comparison
FeatureOne App FreeStandardCustom
All apps1 appYesYes
Odoo StudioNoNoYes
Multi-companyNoNoYes
External APINoNoYes
HostingOnlineOnlineOnline / sh / on-prem

Pros

  • +One price, all modules
  • +Open-source Community option
  • +Fast UI and module integration
  • +Large global community
  • +Lower TCO than SAP/NetSuite

Cons

  • -Implementation needs planning
  • -Not a specialized cold email tool
  • -Custom plan for Studio/API
  • -Price varies by region (geo pricing)
  • -Partner costs on top

How simple is setup?

Trial or One App Free → enable CRM + Sales → import contacts → set pipeline → partner for Custom if inventory/accounting needed. Implementation 2-8 weeks depending on scope. Community for dev teams with self-host experience.

Integrations

ZapierGoogle WorkspaceMicrosoft 365StripePayPalAmazonExternal API

Alternatives

Alternatives
ToolStarting priceTrialCategory
HubSpotfrom $0Free CRMCRM
noCRMfrom €1115 daysCRM
Attiofrom $3614 daysCRM
Instantlyfrom $3714 daysEmail outreach

Frequently asked questions

Click a question to read the answer.

How much does Odoo cost?

One App Free $0. Standard ~$24.90/user/mo (annual, all apps). Custom ~$37.40/user. Community free (self-host). Prices vary by region.

Is Odoo free?

Community edition is 100% free open-source. Enterprise has paid plans; One App Free allows one app free on Odoo Online.

Why choose Odoo?

When you need CRM + operations (inventory, accounting, HR) in one system instead of five separate SaaS subscriptions.

Odoo vs HubSpot?

HubSpot is GTM/marketing SaaS. Odoo is ERP with CRM, broader scope, more implementation, cheaper all-in-one for operations.

Does it have an API?

Yes - External API on Custom plan; XML-RPC/JSON-RPC on Community and Enterprise for integrations.