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Attio
CRMLead Agents pickG2 4.8/5

Attio

AI-native CRM for modern sales teams

AI CRMLead managementData enrichmentSales funnelSales automation

What is

Attio is an AI-powered CRM designed to help sales and marketing teams manage customer data and revenue workflows. It stands out for its flexibility, adapting to your processes instead of forcing rigid templates.

Ideal for B2B SaaS companies and growing startups. Attio excels at outreach, deal tracking, and lead nurturing with AI insights. It syncs email, calendar, and other data sources, you see results almost immediately after setup. Integrations include Gmail, Slack, data warehouses, and sales engagement tools.

Ideal for

StartupsScale-upsSMB teamsGTM builders

Key features

  • AI-native CRM platform
  • Powerful automation engine
  • Real-time data sync
  • Customizable workflows and reports
  • Scalable with low latency
  • Enterprise-grade security compliance

Pricing

Per user, monthly or annually · Available - 14-day Pro trial

Free

$0

Up to 3 seats

  • Real-time sync
  • Automatic enrichment
  • Basic email sending
  • Monthly billing

Plus

$29 / user

Monthly or annually (save 20%)

  • Unlimited seats
  • Private lists
  • Enhanced email sending
  • Single team

Pro

$69 / user

Monthly or annually (save 20%)

  • Multi-team orgs
  • Call intelligence
  • Advanced data
  • Priority support

Enterprise

Contact sales

Annual contract

  • SAML and SSO
  • Unlimited objects
  • Flexible invoicing
  • Custom features

Plan comparison

Attio Plan comparison
FeatureFreePlusProEnterprise
SeatsUp to 3UnlimitedUnlimitedUnlimited
Real-time syncYesYesYesYes
Auto enrichmentYesYesYesYes
Workflow automationBasicYesAdvancedCustom
Call intelligenceNoNoYesYes
Multi-teamNoNoYesYes
SAML / SSONoNoNoYes
Priority supportNoNoYesDedicated

Pros

  • +Flexible data model, adapts to your process
  • +Faster setup than legacy CRMs
  • +Strong automation and AI features
  • +Modern, clean interface

Cons

  • -Advanced setup for complex orgs
  • -Not ideal for large enterprise ERP needs
  • -Higher cost at Pro/Enterprise tiers

How simple is setup?

Attio connects data, automates workflows, and uses AI for prospecting and reporting. Setup requires mapping objects and connecting email/calendar, but onboarding guides you through the essentials.

Integrations

GmailOutlookSlackZapierSegmentSnowflakeHubSpot

Alternatives

Alternatives
ToolStarting priceTrialCategory
Apollofrom $49 / month14 daysProspecting
Lemlistfrom $55 / month14 daysEmail outreach
Instantlyfrom $37 / monthFree startEmail outreach
HubSpotfrom $9 / month30 daysCRM
Pipedrivefrom $14 / month14 daysCRM

Frequently asked questions

Click a question to read the answer.

How to use Attio?

Sync contacts and email for real-time enrichment. Use workflows and automations to streamline sales and customer management.

How much is Attio?

Free plan up to 3 seats, Plus $29/user, Pro $69/user, Enterprise custom pricing.

Does Attio have an API?

Yes, the API enables custom integrations and automations across your tech stack.

Is there a free trial?

Yes, a 14-day Pro plan trial with full features.