Free CRM
$0
Up to 2 users
- ✓Contacts, companies, deals
- ✓Live chat & basic bots
- ✓HubSpot branding
- ✓Limited automation
- ✓Good POC for small teams
- ✓Upgrade when you need sequences
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CRMLead Agents pickG2 4.4/5
HubSpot
CRM + marketing + sales, one stack for the full GTM funnel
Sales HubMarketing HubCRM & pipelineEmail & sequencesWorkflow automationRevenue attribution
What is
HubSpot is a platform that unifies marketing, sales, and customer service: CRM, email campaigns, landing pages, sequences, and reporting, with a single view of every contact and deal.
For GTM teams that want a system of record between Clay/Instantly/Lemlist and sales. Sales Hub Starter from **$9/seat/mo** (annual); Professional **$90/seat** + $1,500 onboarding. Free CRM to start. Not cold email infrastructure, use it as central CRM + marketing automation, with Instantly for volume outbound.
Ideal for
B2B sales and marketing teamsInbound + outbound hybrid motionRevOps standardizing the stackScale-up companiesAgencies with multiple clients (portals)
Key features
- Unified CRM (contacts, companies, deals)
- Sales sequences and meeting scheduling
- Marketing automation & lead scoring (Pro+)
- Landing pages & forms
- Integrations (Gmail, Slack, Salesforce…)
- AI assistants (Breeze) on higher tiers
Pricing
Per seat per Hub · onboarding on Pro+ · Free CRM · trials on paid hubs
Sales Hub Starter
$9 / seat / mo
$15/mo monthly · no seat minimum
- ✓Email templates & tracking
- ✓Meeting scheduler
- ✓Live chat
- ✓Simple automation
- ✓Rep reporting
- ✓Connect to outreach tools
Sales Hub Pro
$90 / seat / mo
Onboarding $1,500 · ~3 seat min
- ✓Sales sequences
- ✓Workflow automation
- ✓Forecasting & custom reports
- ✓Lead scoring
- ✓Playbooks (near Enterprise)
- ✓Salesforce sync
Sales Hub Enterprise
$150 / seat / mo
Onboarding $3,500 · ~5-10 seat min
- ✓Custom objects
- ✓Conversation intelligence
- ✓Advanced permissions
- ✓Multi-touch attribution
- ✓Predictive scoring
- ✓SSO & enterprise security
Plan comparison
| Feature | Free CRM | Sales Hub Starter | Sales Hub Pro | Sales Hub Enterprise |
|---|---|---|---|---|
| Sales sequences | No | Limited | Yes | Yes |
| Workflow automation | No | Basic | Yes | Yes |
| Lead scoring | No | No | Yes | Predictive |
| Forecasting | No | No | Yes | AI |
| Custom objects | No | No | No | Yes |
| Onboarding fee | $0 | $0 | $1,500 | $3,500 |
Pros
- +Ecosystem, much in one place
- +B2B standard, easy integrations
- +Free tier to validate process
- +Great for inbound + sales handoff
- +Huge education and partner network
Cons
- -Cost ramps fast on Pro/Enterprise
- -Onboarding fees on higher tiers
- -Not optimized for cold email volume
- -Complexity, easy to overwhelm the team
- -Marketing Hub billed separately
How simple is setup?
Free CRM → import contacts → connect inbox and calendar → pipeline stages → integrations (Clay webhook, Instantly sync). For Pro: workflows for lead routing and sequences. Plan RevOps time for a clean data model before scaling.
Integrations
ClayInstantlyLemlistGmail / OutlookSalesforceSlackZapiern8nLinkedIn
Alternatives
Frequently asked questions
Click a question to read the answer.
How much does HubSpot cost?
Free CRM $0. Sales Hub Starter $9/seat/mo (annual) or $15 monthly. Professional $90/seat + $1,500 onboarding. Enterprise $150/seat + $3,500 onboarding. Marketing and Service hubs are billed separately.
Does it replace Instantly/Lemlist?
Not for high-volume cold email. HubSpot is CRM + marketing automation; Instantly/Lemlist are infrastructure for inbox rotation and deliverability. Typical stack: outreach tool → sync to HubSpot.
Why choose HubSpot?
When you need one central system for marketing, sales, and reporting, especially with inbound channels and RevOps visibility across the funnel.
Which Hub does a sales team need?
Sales Hub. Starter for small teams without sequences; Professional when you need workflows, sequences, and forecasting. Free CRM can be enough at the start.
Does it have an API?
Yes, robust API and marketplace integrations (Clay, Zapier, n8n). Limits increase with tier.