Growth
$47 / month
Outreach plan · ~$37 with annual billing
- ✓Unlimited email accounts
- ✓Unlimited email warmup
- ✓5,000 emails per month
- ✓1,000 uploaded contacts
- ✓Chat support
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Email outreachLead Agents pickG2 4.9/5
Instantly
Cold email infrastructure with unlimited inboxes
Cold emailEmail warmupLead databaseAI personalizationDeliverabilityUnified inbox
What is
Instantly is a cold email platform built for scale: connect unlimited email accounts, warm them up in-app, and run sequences without per-seat pricing, you pay for sending volume.
It also includes Lead Finder (450M+ B2B contacts), AI copy, profile enrichment, and a unified inbox for replies. A strong pick when your team sends high-volume cold email across multiple domains. It is not a replacement for LinkedIn outreach or a full CRM, the focus is email and deliverability.
Ideal for
Agencies managing multiple clientsB2B sales teamsFounders scaling outboundFreelancers and consultantsStartups and SMBs
Key features
- Unlimited email accounts on one subscription
- Built-in warmup and reputation protection
- Automatic sending rotation across inboxes
- Lead Finder - 450M+ contacts and filters
- AI personalization and follow-up sequences
- Unified inbox, analytics, and API / webhook integrations
Pricing
Per workspace, not per user · Free to start, no credit card required
Hypergrowth
$97 / month
Outreach plan
- ✓Everything in Growth
- ✓100,000 emails per month
- ✓25,000 uploaded contacts
- ✓Premium live support
Light Speed
$358 / month
Outreach plan
- ✓500,000 emails per month
- ✓100,000 contacts
- ✓SISR, dedicated IP pooling
- ✓Maximum deliverability infrastructure
Growth (Lead Finder)
from $42 / month
Credits + lead database
- ✓1,500-2,000 Instantly credits
- ✓450M+ B2B leads
- ✓Waterfall email enrichment
- ✓AI email writer and 100+ templates
- ✓Export to CRMs and outreach tools
Enterprise
Custom
200,000+ credits / custom volume
- ✓Dedicated account manager
- ✓Shared Slack channel
- ✓Private deliverability network
- ✓VIP setup options
Plan comparison
| Feature | Growth | Hypergrowth | Light Speed | Growth (Lead Finder) | Enterprise |
|---|---|---|---|---|---|
| Email accounts | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Emails / month | 5,000 | 100,000 | 500,000 | Credit-based | 500,000+ |
| Lead Finder credits | , | , | , | 1,500-2,000 | 200,000+ |
| SISR deliverability | No | No | Yes | No | Yes |
| Dedicated manager | No | No | No | No | Yes |
Pros
- +Unlimited inboxes, ideal for multi-domain setups
- +Cost scales with volume, not headcount
- +Warmup and deliverability tools included
- +Lead database and AI personalization in one stack
- +API, webhooks, and CRM export
Cons
- -Email-only focus, no native LinkedIn/WhatsApp sequences
- -Advanced CRM and marketing automation are not the core product
- -Multiple plan lines (outreach vs. credits) need clear budget planning
- -Enterprise features only on higher tiers
How simple is setup?
Connect domains and inboxes, configure warmup, import leads or use Lead Finder, then launch a sequence. Most teams can send a first campaign within a day using their guides and AI templates.
Integrations
HubSpotSalesforcePipedriveZapierMakeAPI / Webhooks
Alternatives
Frequently asked questions
Click a question to read the answer.
How much does Instantly cost?
Outreach plans start around $37/month (annual billing) or $47/month billed monthly. Hypergrowth is $97, Light Speed $358. Lead Finder credit plans start around $42/month. Enterprise is custom.
Can I connect unlimited email accounts?
Yes, one subscription covers unlimited accounts and warmup, which is the main advantage over tools that charge per rep.
Does Instantly offer a trial?
You can start for free without a credit card. Demos and partner programs are available for enterprise and VIP setup.
Why choose Instantly?
When you send high-volume cold email across multiple domains, Instantly keeps costs predictable and deliverability high, warmup, inbox rotation, and AI personalization are built in.
Does Instantly have an API?
Yes, the API and webhooks let you connect CRMs, enrichment workflows, and internal automations.
What are Instantly alternatives?
Often compared to Smartlead, Lemlist, Reply.io, and Woodpecker. Instantly and Smartlead are similar in model (unlimited inboxes); Lemlist and Apollo better cover multichannel or data-first workflows.