Free
$0
200 Actions/mo
- ✓1,000 Vendor Credits (one-time)
- ✓Unlimited agents & workforces
- ✓Low-code builder
- ✓1-click share
- ✓Community support
- ✓No credit top-ups
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ProspectingLead Agents pickG2 4.5/5
Relevance AI
AI workforce, no-code agents for sales, research, and GTM automation
AI agentsBDR / sales agentsNo-code builderActions + Vendor Credits2,000+ integrationsBring your own LLM
What is
Relevance AI is a no-code platform for building an AI workforce: create agents in natural language, connect tools (CRM, email, scraping), and let them run research, enrichment, and follow-up, with separate billing for Actions (executions) and Vendor Credits (LLM costs).
For RevOps and GTM Ops: BDR agents, account research, lead scoring workflows. Free: 200 Actions/mo + 1,000 Vendor Credits one-time. Pro from $19/mo (annual), 2,500 Actions, $20 Vendor Credits. Team from $234/mo (annual), 7,000 Actions, meeting agents, A/B testing. Not a Clay replacement, more "run an agent" than "lead spreadsheet."
Ideal for
RevOps and GTM Engineering teamsAgencies with repetitive research tasksOps teams without full dev resourcesTeams wanting BDR agents before outboundCompanies already using OpenAI/Anthropic APIs
Key features
- No-code agent builder (natural language)
- Workforces, teams of agents
- Schedule & bulk runs
- WhatsApp, LinkedIn, Telegram triggers (Pro+)
- Calling & meeting agents (Team+)
- BYOK, no markup on LLM costs
Pricing
Actions + Vendor Credits · rollover on paid · Free - 200 Actions/mo
Pro
$29 / mo
~$19/mo annual · 2,500 Actions
- ✓$20 Vendor Credits/mo
- ✓2 build users
- ✓Schedule tasks & chat mode
- ✓Smart escalations (email, Slack)
- ✓Premium triggers (WhatsApp, LinkedIn)
- ✓Bring your own LLM
Team
$349 / mo
~$234/mo annual · 7,000 Actions
- ✓$70 Vendor Credits/mo · rollover
- ✓5 build · 45 end users
- ✓Calling & meeting agents
- ✓A/B testing & analytics
- ✓5 shared projects
- ✓Priority support
Enterprise
Custom
Unlimited workforces
- ✓Custom Actions & Vendor Credits
- ✓SSO, RBAC, audit logs
- ✓Agent evaluations
- ✓Dedicated account manager
- ✓SLA & custom DPA
- ✓2,000+ integrations
Plan comparison
| Feature | Free | Pro | Team | Enterprise |
|---|---|---|---|---|
| Actions / month | 200 | 2,500 | 7,000 | Custom |
| Vendor Credits | 1k one-time | $20/mo | $70/mo | Custom |
| Meeting agents | No | No | Yes | Yes |
| BYOK (LLM) | No | Yes | Yes | Yes |
| Credit rollover | No | Vendor | Vendor | Yes |
| Top-up | No | Yes | Yes | Custom |
Pros
- +No code, ops teams can build themselves
- +Transparent split of Actions vs LLM costs
- +BYOK reduces Vendor Credit spend
- +Rich catalog of ready-made GTM templates
- +Scales from one agent to a full workforce
Cons
- -New pricing model requires Action planning
- -Free plan is limited with no top-ups
- -Not a replacement for Clay enrichment tables
- -More complex than Zapier for simple flows
- -Enterprise pricing only via sales
How simple is setup?
Sign up → pick a template (BDR, research) or build an agent → connect integrations (HubSpot, Gmail, Apify) → test in chat mode → schedule or webhook trigger. For production: Team plan if you need meeting agents or more build users.
Integrations
HubSpotSalesforceGmailSlackLinkedInWhatsAppApifyOpenAI / Anthropic (BYOK)Zapier
Alternatives
| Tool | Starting price | Trial | Category |
|---|---|---|---|
| n8n | from €20 | Free trial | Prospecting |
| Clay | from $149 | 14 days | Prospecting |
| Apify | from $29 | Free plan | Prospecting |
| PredictLeads | from $0 | 100 credits | Prospecting |
Frequently asked questions
Click a question to read the answer.
How much does Relevance AI cost?
Free $0 (200 Actions/mo). Pro $29/mo or ~$19 annual (2,500 Actions + $20 Vendor Credits). Team $349/mo or ~$234 annual (7,000 Actions + $70 Vendor Credits). Enterprise is custom.
What are Actions and Vendor Credits?
Actions = each agent step (tool run, workflow step). Vendor Credits = LLM provider cost (pass-through, no markup). You can use your own API key and pay only for Actions.
Is it free?
Yes - Free plan with 200 monthly Actions and 1,000 Vendor Credits at signup. No credit card. For more - Pro or Team.
Why choose Relevance AI?
When you need an AI workforce (BDR, research, ops) your team can build without developers, with LinkedIn/WhatsApp triggers and voice meeting agents on Team.
How is it different from Clay?
Clay is spreadsheet-first enrichment. Relevance AI is agent-first automation, the agent decides steps, calls tools, sends follow-up. Often used together: Clay → Relevance agent → Instantly.
Does it have an API?
Yes - REST API and Python SDK to trigger agents and integrate into your stack. Top-ups: $80/1,000 Actions, $20/10,000 Vendor Credits.
What are the alternatives?
n8n/Make for pure workflows, Bardeen for browser automation, Lindy for AI assistants. Relevance leads for multi-agent workforces with GTM templates.