Free
$0
$5 platform usage / month
- ✓Apify Store (limited)
- ✓Community support
- ✓No credit card
- ✓7-day data retention
- ✓Great for testing
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ProspectingLead Agents pickG2 4.7/5
Apify
Web scraping and automation, thousands of Actors, API, and proxy infrastructure
Web scrapingData extractionApify Store (Actors)Workflow automationProxy & anti-botAPI & scheduling
What is
Apify is a cloud platform for extracting web data: run ready-made scrapers (Actors) from the Store or build your own, without maintaining servers, proxies, or scaling infrastructure.
For GTM teams: LinkedIn, Google Maps, marketplace listings, job boards, output as JSON/CSV or straight into Clay, Zapier, Google Sheets. Billing is subscription plus pay-as-you-go (compute units, proxy GB, storage). Not a CRM or outreach tool, use it to feed your pipeline with data.
Ideal for
GTM Ops and growth teamsAgencies building custom listsDevelopers publishing scrapers (Actors)RevOps with repetitive data tasksTeams integrating with Clay
Key features
- 6,000+ ready-made Actors in Apify Store
- Custom scrapers (Node.js, Python, Playwright)
- Scheduling, monitoring, and API
- Residential & datacenter proxies
- Dataset export (JSON, CSV, Excel)
- Apify Academy and code templates
Pricing
Included platform usage + extra CUs, proxies, storage · Free plan ($5 usage/mo)
Starter
$29 / month
~$26/mo annual · $29 prepaid usage
- ✓Bronze Store discount
- ✓Chat support
- ✓8 GB RAM per Actor run
- ✓API access
- ✓Pay-as-you-go beyond included usage
Scale
$199 / month
~$179/mo annual · $199 prepaid usage
- ✓Silver Store discount
- ✓Priority chat support
- ✓128 GB RAM · 128 concurrent runs
- ✓Lower proxy & CU rates
- ✓Startup program (30% off)
Business
$999 / month
~$899/mo annual · $999 prepaid usage
- ✓Gold Store discount
- ✓Account manager
- ✓256 GB RAM · 256 concurrent runs
- ✓SLA options
- ✓Enterprise-grade volume
Plan comparison
| Feature | Free | Starter | Scale | Business |
|---|---|---|---|---|
| Included usage | $5 | $29 | $199 | $999 |
| Compute unit (approx.) | $0.30/CU | $0.30/CU | $0.25/CU | $0.20/CU |
| Residential proxy | $8/GB | $8/GB | $7.5/GB | $7/GB |
| Max RAM / run | Limited | 8 GB | 128 GB | 256 GB |
| Support | Community | Chat | Priority chat | Account mgr. |
| Store discount | , | Bronze | Silver | Gold |
Pros
- +Huge catalog of ready-made scrapers (Actors)
- +No need to host scraping infrastructure
- +Scales from prototype to enterprise volume
- +Strong docs and Apify Academy
- +Excellent for Clay / GTM stack automations
Cons
- -Pay-as-you-go can add up fast (proxies + CUs)
- -Requires understanding Actor input/output model
- -Not a replacement for verified B2B email databases
- -Scraping must respect site ToS and regulations
- -More complex than one-click lead finders
How simple is setup?
Pick an Actor from the Store (e.g. LinkedIn, Google Maps), set inputs, run, and export the dataset. Custom scrapers need Node/Python skills or Academy templates. Integrate with Clay/Zapier via API or webhooks.
Integrations
ClayZapierMakeGoogle SheetsHubSpotSlackREST APIWebhooksGitHub
Alternatives
| Tool | Starting price | Trial | Category |
|---|---|---|---|
| Clay | from $134 | 14 days | Prospecting |
| Apollo | from $49 | 14 days | Prospecting |
| FullEnrich | from $29 | 50 credits | Prospecting |
| Instantly | from $37 | Free start | Email outreach |
Frequently asked questions
Click a question to read the answer.
How much does Apify cost?
The free plan is $0 with $5 monthly platform usage. Starter is $29/mo (includes $29 usage), Scale $199, Business $999. Excess usage, proxy traffic, and storage are billed additionally (pay-as-you-go).
What is an Actor?
An Actor is a serverless program on Apify that scrapes a site, crawls, or automates a browser. Use ready-made ones from the Store or publish your own.
Does Apify have a free plan?
Yes, $5 in platform credits per month, no card required. Enough to test smaller Actor runs and learn the platform.
Why choose Apify?
When you need fresh web data from sites without a ready-made B2B database - LinkedIn posts, Google Maps, marketplace listings, custom sources, with scheduling and API.
Is it legal for sales prospecting?
It depends on the site, jurisdiction, and how you use the data. Always check Terms of Service, robots.txt, and local rules (GDPR). Use only publicly available data in compliance with policies.
Does Apify have an API?
Yes, full REST API to run, schedule, and monitor Actors and manage datasets. Integrations with Zapier, Make, Google Sheets, Clay, and more.
How does it fit with Clay?
Clay often uses Apify Actors as a source in waterfall columns, extract in Apify, then enrich and personalize in a Clay table before exporting to outreach tools.
What are Apify alternatives?
Often compared to Bright Data, ScrapingBee, Octoparse, Import.io, or self-hosted Scrapy/Puppeteer. Apify stands out with its Store, hosting, and GTM-friendly integrations.