Starter
€20 / mo
Billed annually · 2.5k executions
- ✓n8n cloud hosting
- ✓1 shared project
- ✓5 concurrent executions
- ✓Unlimited users
- ✓50 AI Workflow Builder credits
- ✓Forum support
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ProspectingLead Agents pickG2 4.5/5
n8n
Workflow automation - 500+ integrations, self-host or cloud
Workflow automationAI agents500+ integrations (nodes)Self-hosted & cloudJavaScript / PythonPay-per-execution
What is
n8n is an open-source workflow automation platform: visual editor plus custom code (JS/Python), 500+ apps, and AI agents. Billing is per execution (full workflow run start to finish), not per step like Zapier.
For your GTM stack: connect Clay, HubSpot, Instantly, FullEnrich, Slack, enrichment → routing → outreach without vendor lock-in. Community Edition is free on GitHub (self-host). Cloud: Starter €20/mo (2.5k executions), Pro €50, Business €667 (self-hosted license). Unlimited users on all plans.
Ideal for
GTM Ops and RevOps teamsDevelopers who want data controlAgencies with custom outbound pipelinesTeams outgrowing Zapier/MakeCompanies with self-host requirements
Key features
- Drag-and-drop + JS/Python steps
- 500+ native integrations
- AI Workflow Builder credits
- Webhook, queue, schedule triggers
- Self-host or n8n cloud (EU)
- 1,700+ workflow templates
Pricing
Per workflow execution · 17% off annually · Starter/Pro trial, no card required
Pro
€50 / mo
Billed annually · 10k executions
- ✓3 shared projects
- ✓20 concurrent executions
- ✓7 days of insights
- ✓150 AI Builder credits
- ✓Admin roles & global variables
- ✓Workflow history & execution search
Business
€667 / mo
Self-hosted license · 40k executions
- ✓6 shared projects
- ✓SSO, SAML, LDAP
- ✓30 days of insights
- ✓Git version control
- ✓Scaling & environments
- ✓14-day Business trial
Enterprise
Custom
Cloud or self-host
- ✓Custom executions
- ✓Unlimited shared projects
- ✓200+ concurrent executions
- ✓365 days of insights
- ✓Dedicated support + SLA
- ✓Invoice billing
Plan comparison
| Feature | Starter | Pro | Business | Enterprise |
|---|---|---|---|---|
| Monthly executions | 2.5k | 10k | 40k | Custom |
| Hosting | n8n cloud | n8n cloud | Self-host | Both |
| Concurrent executions | 5 | 20 | 20+ | 200+ |
| Shared projects | 1 | 3 | 6 | Unlimited |
| SSO / SAML | No | No | Yes | Yes |
| AI Builder credits | 50 | 150 | Coming soon | 1000 |
Pros
- +Cheaper than Zapier at scale (per execution)
- +Full code (JS/Python) plus visual editor
- +Self-host and EU data residency
- +Unlimited users
- +Large community and template library
Cons
- -Requires a technical mindset, not pure no-code
- -Self-host means more DevOps responsibility
- -Business plan is expensive for smaller teams
- -Business overages can get costly
- -Less plug-and-play than Zapier for non-technical users
How simple is setup?
Cloud: sign up and start a trial with no card. Self-host: Docker/npm install Community Edition. First workflow from a template (e.g. Clay → CRM), then credentials and test execution. For production: Business license on self-hosted instance with SSO and Git sync.
Integrations
ClayHubSpotSalesforceSlackGoogle SheetsInstantlyLemlistFullEnrichOpenAIHTTP / Webhook
Alternatives
| Tool | Starting price | Trial | Category |
|---|---|---|---|
| ElevenLabs | from $0 | 10k credits free | Voice AI |
| Clay | from $149 | 14 days | Prospecting |
| Apify | from $29 | Free plan | Prospecting |
| FullEnrich | from $29 | 50 credits | Prospecting |
| Instantly | from $37 | 14 days | Email outreach |
Frequently asked questions
Click a question to read the answer.
How much does n8n cost?
Cloud Starter from €20/mo (annual, 2.5k executions), Pro €50 (10k), Business €667 (40k, self-hosted license). Enterprise is custom. Community Edition on GitHub is free to self-host.
What is an execution?
One execution = one complete workflow run from start to finish, regardless of steps or records. Unlike Zapier, where you pay per task/step.
Is n8n free?
Yes - Community Edition (self-hosted) is open source on GitHub. Hosted Starter/Pro offer a free trial with no card. Business trial lasts 14 days.
Why choose n8n?
When you need flexibility (code + UI), self-hosting, predictable per-execution pricing, and 500+ integrations for GTM automation, enrichment, lead routing, CRM sync.
How does n8n work?
You connect triggers (webhook, schedule, event) to nodes (HTTP, CRM, AI, transforms). The workflow runs sequentially or in parallel; errors route to error workflows for retry or alerts.
What are n8n alternatives?
Zapier and Make for faster no-code starts; Clay for GTM-specific tables; Bardeen/Lindy for AI agents. n8n is stronger for technical teams and self-hosting.
Does n8n have an API?
Yes - REST API to manage workflows, CLI for self-host, custom HTTP/GraphQL steps, and MCP integrations in newer stacks.
How does it fit in a sales stack?
Typical flow: webhook from RB2B/Trigify → enrichment (FullEnrich/Clay) → scoring → Instantly/Lemlist/HeyReach → HubSpot/Attio update. n8n is the glue between tools.