Free
$0
300 credits / month
- ✓Find leads & enrichment
- ✓Agent swarm research
- ✓CSV import/export
- ✓No autonomous campaigns
- ✓No CRM sync
- ✓Good POC
← Back to sales tools
ProspectingLead Agents pickG2 4.5/5
Artisan
AI BDR Ava, autonomous outbound from research to meeting
AI BDR (Ava)Autonomous campaignsB2B contact databaseEmail + LinkedInCredit-based actionsCRM sync
What is
Artisan (Ava) is an AI digital BDR: finds leads, runs deep research, personalizes email and LinkedIn outreach, handles replies, and books meetings, instead of an SDR doing the same loop manually.
Free plan (300 credits/mo) for list building. Intern **$250/mo** (12k credits) runs autonomous campaigns + HubSpot sync. Employee **$600/mo** (30k) adds Salesforce and advanced campaign types. Trial: 10k credits (~$300), no card. Not Clay, the focus is hiring an AI BDR, not spreadsheet enrichment.
Ideal for
Outbound teams scaling without another BDR hireFounders with limited SDR budgetStartup to mid-market B2BTeams already on CRM (HubSpot/SF)Agencies testing AI outbound
Key features
- Ava, autonomous AI BDR
- Agent swarm research
- Autonomous replies & meeting booking
- Website visitor de-anonymization
- Deliverability monitoring
- Power dialer add-on ($67/seat)
Pricing
Credits · 10% off annual · 10k credits · 30 days · no card
Intern
$250 / mo
Annual · 12k credits upfront
- ✓Autonomous campaigns & replies
- ✓HubSpot CRM sync
- ✓Deliverability monitoring
- ✓Slack integration
- ✓~22 credits per contact (typical)
- ✓Power dialer +$67/seat
Employee
$600 / mo
Annual · 30k credits
- ✓Salesforce sync
- ✓Advanced campaign types
- ✓Full self-driving Ava
- ✓Cross-sell / upsell campaigns
- ✓Webhooks (coming soon)
- ✓Priority support
Enterprise
Custom
Custom volume
- ✓Forward deployed implementation
- ✓Campaign strategy session
- ✓Dedicated CSM + Slack
- ✓SSO / SAML
- ✓Audit logs
- ✓Advanced security
Plan comparison
| Feature | Free | Intern | Employee | Enterprise |
|---|---|---|---|---|
| Monthly credits | 300 | 12,000 | 30,000 | Custom |
| Autonomous campaigns | No | Yes | Yes | Yes |
| Autonomous replies | No | Yes | Yes | Yes |
| HubSpot sync | No | Yes | Yes | Yes |
| Salesforce sync | No | No | Yes | Yes |
| SSO | No | No | No | Yes |
Pros
- +Replaces part of the BDR job end-to-end
- +Clear credit model with estimator
- +Generous trial (10k credits)
- +Strong research (agent swarm)
- +CRM sync on paid plans
Cons
- -Campaigns only from $250/mo
- -Credits burn fast on full outbound
- -Mailbox/phone billed separately
- -Less control than a manual Instantly stack
- -Enterprise for large teams
How simple is setup?
Start free → define ICP → Ava builds lists and research → connect HubSpot (Intern+) → launch cold outbound campaign → track positive replies in the dashboard. Mailbox infrastructure is billed separately in USD.
Integrations
HubSpotSalesforceSlackGmailLinkedInZapierPower dialer
Alternatives
| Tool | Starting price | Trial | Category |
|---|---|---|---|
| Relevance AI | from $0 | Free plan | Prospecting |
| Instantly | from $37 | 14 days | Email outreach |
| Clay | from $149 | 14 days | Prospecting |
| Apollo | from $49 | 14 days | Prospecting |
Frequently asked questions
Click a question to read the answer.
How much does Artisan cost?
Free $0 (300 credits/mo). Intern $250/mo (12k credits, annual). Employee $600/mo (30k). Enterprise custom. Typical campaign ~22 credits per contact.
What is Ava?
Ava is Artisan's AI BDR agent, prospecting, personalization, sending, reply follow-up, and meeting booking in autonomous mode.
Is there a free trial?
Yes, new accounts get 10,000 credits (~$300 value) for 30 days, no card. No card at end → downgrade to Free (300/mo), campaigns paused.
Artisan vs Instantly?
Instantly is cold email infrastructure (inboxes, warmup, volume). Artisan is an AI BDR running the full outbound process. Often: Artisan for autonomy, Instantly if you want full control of the inbox stack.
Does it have an API?
Webhooks as a data source are on Employee+ plans. Integrations via HubSpot/Salesforce and Slack on paid tiers.