Free
$0
150 resolutions / month
- ✓Company-level ID (global)
- ✓Push to Slack
- ✓LinkedIn profiles (limited after trial)
- ✓Unlimited users
- ✓No card required
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ProspectingLead Agents pickG2 4.5/5
RB2B
Website visitor identification, people and companies in real time
Visitor identificationIntent signalsPerson-level ID (US)Hot Leads & Hot PagesSlack / Teams alertsCRM integrations
What is
RB2B turns anonymous site visits into named leads: it identifies 70-80% of US traffic at the person level (name, title, LinkedIn, work email) and pushes them to Slack, Teams, or your CRM in real time.
Setup is a pixel in your site header (~5 minutes). Hot Leads filters ICP visitors; Hot Pages tags high-intent URLs (pricing, demo). Free plan: 150 resolutions per month; 7-day Pro trial with full features. Person-level ID focuses on the US, globally it's company-level due to GDPR.
Ideal for
B2B SaaS with inbound trafficSDR teams chasing warm signalsABM and named-account salesMarketing / demand gen teamsAgencies managing client sites
Key features
- Person-level ID (US) + company-level globally
- Push to Slack, Teams, HubSpot, Salesforce
- Hot Leads (ICP filter) and Hot Pages
- Firmographic filters (size, industry, geo)
- 50+ integrations (Clay, Zapier, Instantly…)
- SOC 2 Type II · unlimited users
Pricing
Monthly resolutions · 1 resolution = 1 identified contact · 7-day full Pro trial + 150 res. free plan
Starter
$79 / month
300 resolutions / month
- ✓Person-level ID (US)
- ✓LinkedIn URLs to Slack
- ✓Hot Leads & Hot Pages
- ✓Core filters
- ✓No business emails on this tier
Pro
from $149 / month
600+ resolutions / month
- ✓Business email addresses
- ✓All integrations (HubSpot, Zapier…)
- ✓Pageview history & session recap
- ✓Traffic insights
- ✓Per-resolution overage
Pro+
from $199 / month
Premium resolution · higher volume
- ✓Higher person-level match rate
- ✓Identity graph waterfall
- ✓Larger monthly resolution bundles
- ✓Priority for high-traffic sites
- ✓Advanced segmentation
Plan comparison
| Feature | Free | Starter | Pro | Pro+ |
|---|---|---|---|---|
| Monthly resolutions | 150 | 300 | 600+ | Scalable |
| Person-level ID | No (company) | Yes (US) | Yes (US) | Premium (US) |
| Work email | No | No | Yes | Yes |
| CRM / Zapier | Slack | Slack | All | All |
| Hot Pages | Limited | Yes | Yes | Yes |
| Users | Unlimited | Unlimited | Unlimited | Unlimited |
Pros
- +One of the fastest ways to capture inbound intent
- +Person-level data for the US (not just company)
- +Real-time Slack alerts, reps act immediately
- +~5 minute setup
- +Unlimited users per workspace
Cons
- -Person-level ID is primarily for the US market
- -Per-resolution billing, high traffic increases cost
- -Not a replacement for cold outbound or enrichment tools
- -Starter lacks work emails and full CRM sync
- -EU person-level ID is limited for compliance reasons
How simple is setup?
Paste the pixel in your site <head>, connect Slack or Teams, define Hot Pages and ICP filters. First leads arrive within minutes. Add HubSpot/Salesforce workflows on the Pro plan.
Integrations
SlackMicrosoft TeamsHubSpotSalesforceClayZapierInstantlyHeyReachApolloWebhooks
Alternatives
| Tool | Starting price | Trial | Category |
|---|---|---|---|
| Apollo | from $49 | 14 days | Prospecting |
| Clay | from $134 | 14 days | Prospecting |
| FullEnrich | from $29 | 50 credits | Prospecting |
| Attio | from $29 | 14 days | CRM |
Frequently asked questions
Click a question to read the answer.
How much does RB2B cost?
The free plan is $0 with 150 resolutions per month. Starter is $79/mo (300 res., US person-level). Pro from $149/mo (600+ res., email + integrations). Pro+ from $199/mo for higher volume and premium resolution.
What is a resolution?
One resolution = one unique identified visitor (person or company) delivered by RB2B. Repeat visits from the same contact are handled without double-charging the same way.
Does RB2B have a free plan?
Yes - 150 monthly resolutions with no card, plus a 7-day trial with full Pro features (LinkedIn, email, integrations).
How do you set up RB2B?
Add the JavaScript pixel to your site header, connect Slack/Teams, configure Hot Pages (e.g. /pricing) and ICP filters. Most teams see first leads within minutes.
Why choose RB2B?
When you have meaningful inbound traffic and want sales to know who is on the site before they fill out a form, especially decision-makers on pricing or demo pages.
Does it work outside the US?
Person-level identification focuses on the US (70-80% coverage). Globally you can get company-level ID. EU person-level data is limited due to GDPR.
What integrations does it support?
Slack, Microsoft Teams, HubSpot, Salesforce, Clay, Zapier, Instantly, HeyReach, and 50+ tools. The Pro plan includes work emails and full CRM sync.
What are RB2B alternatives?
Often compared to Demandbase, Clearbit, Leadfeeder, and Apollo visitor features. RB2B stands out with real-time person-level ID and fast Slack alerts.