Starter
$29 / month
~$22 with annual billing
- ✓Drag-and-drop builder
- ✓5 pages
- ✓Up to 500 visitors per month
- ✓1 user, 1 root domain
- ✓Lead forms and free hosting
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Landing pagesLead Agents pickG2 4.4/5
Unbounce
No-code landing pages with AI conversion optimization
Landing page builderA/B testingCROAI copywritingPopups and sticky barsSmart Traffic
What is
Unbounce is a no-code landing page platform: drag-and-drop builder, A/B tests, and AI (Smart Traffic, copywriting) to help paid and outbound campaigns convert better, without developers.
Ideal when you need a fast page for ads, webinars, or cold email CTAs, not a full site. Integrations with HubSpot, Salesforce, and Zapier connect pages to your CRM and email stack. It is not a replacement for Webflow or WordPress; the focus is single-page conversion.
Ideal for
Marketing and growth teamsAgencies with multiple clientsSaaS and B2B lead genE-commerce campaignsFounders without a dev team
Key features
- Drag-and-drop builder and 100+ templates
- No-code A/B testing and variants
- AI Smart Traffic, routes visitors to better variants
- AI copywriting for headlines and CTAs
- Popups, sticky bars, and dynamic text replacement
- Analytics, integrations, and custom domains
Pricing
Monthly or annual (~25% savings) · 14-day free trial, no credit card
Build
$99 / month
~$74 with annual billing
- ✓Unlimited pages
- ✓Up to 20k visitors
- ✓Popups and sticky bars
- ✓AI copywriting
- ✓1,000+ integrations
Experiment
$149 / month
~$112 with annual billing · 3 users
- ✓Unlimited A/B tests
- ✓Up to 30k visitors
- ✓2 root domains
- ✓Unlimited variants
- ✓Conversion insights
Optimize
$249 / month
~$187 with annual billing · 5 users
- ✓AI traffic optimization (Smart Traffic)
- ✓Up to 50k visitors
- ✓3 root domains
- ✓Page, popup, and sticky bar scheduling
- ✓Advanced targeting and benchmarking
Agency / Concierge
Custom
From 50k+ visitors, multi-client
- ✓Unlimited collaborations
- ✓Implementation services
- ✓Dedicated success manager
- ✓Agency partner listing
Plan comparison
| Feature | Starter | Build | Experiment | Optimize | Agency / Concierge |
|---|---|---|---|---|---|
| Pages | 5 | Unlimited | Unlimited | Unlimited | Unlimited |
| Visitors / month | 500 | 20,000 | 30,000 | 50,000 | 50,000+ |
| A/B testing | No | No | Unlimited | Unlimited | Unlimited |
| AI Smart Traffic | No | No | No | Yes | Yes |
| Users | 1 | 1 | 3 | 5 | 5+ |
Pros
- +Launch landing pages fast without developers
- +Clear conversion and CRO focus, not full-site builds
- +AI Smart Traffic and copywriting on higher tiers
- +100+ templates, hosting, and integrations included
- +14-day trial with no credit card
Cons
- -Not built for full websites or backend logic
- -Per-user pricing adds up as teams grow
- -Visitor caps, overages can add cost
- -Starter plan caps at 5 pages
- -Best AI and A/B features start at Experiment/Optimize tiers
How simple is setup?
Pick a template or blank page, connect your domain, add forms and pixels, then publish. A/B tests and Smart Traffic need a bit more planning, most teams ship a first campaign within a day.
Integrations
HubSpotSalesforceMailchimpActiveCampaignZapierWordPressGoogle Analytics
Alternatives
| Tool | Starting price | Trial | Category |
|---|---|---|---|
| AdCreative.ai | from $39 | 7 days | Paid ads |
| Instantly | from $37 / month | Free start | Email outreach |
| Instapage | from $79 / month | 14 days | Landing pages |
| Leadpages | from $37 / month | 14 days | Landing pages |
| ClickFunnels | from $97 / month | 14 days | Landing pages |
Frequently asked questions
Click a question to read the answer.
How do you use Unbounce?
Build a page in the drag-and-drop editor, connect a domain or use Unbounce hosting, add forms and tracking, then publish. For optimization, run A/B tests or Smart Traffic on the Optimize plan.
How much does Unbounce cost?
Starter starts at $29/month ($22 billed annually). Build with unlimited pages is around $74-99/month, Experiment ~$112-149, Optimize ~$187-249. Agency and Concierge are custom.
Does Unbounce offer a trial?
Yes - 14 days with full access to your chosen plan, no credit card required. You are not charged until you choose to continue.
Why choose Unbounce?
When you need a fast, testable landing page for paid or outbound campaigns, with AI optimization and no dev team - Unbounce is one of the most mature tools in the category.
How does Smart Traffic work?
AI analyzes visitor behavior and automatically routes each person to the page variant most likely to convert, without manual split-test tuning after the initial learning phase.
Does Unbounce have an API?
It supports custom scripts, integrations, and automation via Zapier and similar tools; for advanced workflows, use their docs and partner integrations.
What are Unbounce alternatives?
Often compared to Instapage, Leadpages, and ClickFunnels. For a full outbound stack, pair it with a cold email tool like Instantly, landing page plus inbox campaigns.