Starter (reference)
~$59 / user / mo
Not public on site · third-party estimate
- ✓Call recording & transcription
- ✓Basic AI coaching
- ✓CRM sync
- ✓Zoom / Meet / Teams
- ✓For smaller revenue teams
- ✓Confirm pricing with sales
← Back to sales tools
Conversation intelligenceLead Agents pickG2 4.9/5
Attention
AI sales agents, learn from top calls and automate CRM + follow-ups
AI sales agentsCall recording & transcriptionAuto CRM updateAI coaching scorecardsFollow-up email < 60s200+ integrations
What is
Attention records and analyzes sales calls, then AI agents auto-update CRM, send follow-ups, and generate coaching scorecards (MEDDIC, BANT, custom), so reps spend time selling, not on admin.
Enterprise-first, pricing via sales (typically **$25K-$200K+/year** depending on team and integrations). G2 **4.9/5**. Not a standalone CRM, a layer on HubSpot/Salesforce. Compare with tl;dv if you need transparent pricing and a free tier.
Ideal for
Revenue teams (10+ reps)RevOps standardizing coachingEnterprise B2B salesTeams on Salesforce/HubSpot CRMCS and sales hybrid orgs
Key features
- AI Sales Agents (pre-built + custom)
- 1-click CRM field mapping
- Real-time coaching on calls
- Multi-meeting intelligence (ask AI anything)
- Agent Builder
- Custom integrations on request
Pricing
Enterprise · per team / seat · Demo via sales team
Professional (reference)
~$149 / user / mo
Custom scorecards · analytics
- ✓Advanced coaching scorecards
- ✓Deeper analytics
- ✓AI agent workflows
- ✓Framework tracking (MEDDIC…)
- ✓Team-level reporting
- ✓Sales contact for quote
Enterprise
Custom
Typically $25K-$200K+ / yr
- ✓Custom AI agents
- ✓Premium support & onboarding
- ✓Advanced security & compliance
- ✓Custom integrations
- ✓Dedicated CSM
- ✓Multi-region rollout
Plan comparison
| Feature | Starter (reference) | Professional (reference) | Enterprise |
|---|---|---|---|
| AI Sales Agents | Basic | Yes | Custom |
| Custom scorecards | No | Yes | Full |
| CRM auto-fill | Yes | Yes | Yes |
| Agent Builder | No | Yes | Yes |
| Public pricing | No | No | No |
Pros
- +Strong AI for CRM updates and follow-ups
- +4.9 G2, high satisfaction
- +200+ integrations
- +Real-time coaching on calls
- +Cuts rep admin 50%+
Cons
- -Pricing not public, sales call required
- -No self-serve free plan
- -Expensive for small teams (<10 reps)
- -Not a CRM replacement
- -Enterprise onboarding takes time
How simple is setup?
Demo → connect Zoom/Meet/Teams + CRM (Salesforce/HubSpot) → map CRM fields to meeting note templates → roll out coaching framework → AI agents for follow-up and CRM. Enterprise implementation 2-6 weeks.
Integrations
SalesforceHubSpotZoomGoogle MeetMicrosoft TeamsZapierSlackGong (import)
Alternatives
Frequently asked questions
Click a question to read the answer.
How much does Attention cost?
No public pricing on the site, contact sales. Enterprise deployments often $25K-$200K+/year. Third parties mention ~$59-$399/user/mo tiers, confirm with Attention.
Is there a free plan?
No public free plan, demo and trial arranged via sales contact (work email).
Why choose Attention?
When your revenue team loses deals to process gaps, and you want AI agents that auto-fill CRM and coach from real calls.
Attention vs tl;dv?
Attention is enterprise AI sales agent focus. tl;dv has public pricing, a free plan, and Whisper Serbian transcription, better for SMB and fast starts.
Does it have an API?
Yes - 200+ integrations + custom integration requests; API access on enterprise agreement.