Transforming the I Decide book into a digital course
.png)
Lisa & Erin are best friends and successful entrepreneurs from Springfield and Houston. They have built multi-million dollar businesses in the beauty and direct sales industry by working with women from all around the world and world-class influencers.
Their Amazon bestseller, "I Decide," was featured on Fox, ABC, and Forbes.
Filled with stories of individuals who made that one decision to turn their lives from negative to positive, their book is as they call it: A happy little guide to live your best life.
However, a challenge emerged...
.jpg)
.svg){kind=small}
Writing a book is one thing, promoting it is another.
Monetizing books proves to be a challenging task for anyone who isn't an A-list celebrity - and even for them, selling books can be difficult due to the high costs of promotion and slim profit margins.
Additionally, the majority of people nowadays prefer consuming video content.
So, we pitched them an idea...
.svg){kind=small}
Let's create an entire "I Decide" movement.
Transform your book into a digital course with actionable steps and develop an app where people can watch the course and subscribe to a paid community section to interact with each other and share valuable tips on various topics.
Monetization potential:
Digital Course
Paid Community
Speaking Gigs
They loved the idea, so we moved forward with implementation...
The implementation of the I Decide Movement
First, we created a high-class website with a wow effect that represents their brand and the entire "I Decide" movement.
Take a look at what we built for them:
.svg){kind=small}
.svg){kind=small}
We agreed that the best course would involve turning their book "I Decide" into actionable steps, resulting in "Get Unstuck in 10 Days."
This course is designed for anyone experiencing a sense of being stuck in any area of their life—be it health, finances, or relationships.
We divided the course into 10 modules, with each module representing a day of strategies to overcome stagnation. Within these modules, participants are given specific exercises they can download and work on.
Our intention was not solely for them to absorb the teachings of Lisa & Erin but also to prompt them into action.
So, we collaborated on scripting each module and proceeded to record them. We edited the entire course.
Simultaneously, we addressed the challenge of creating an app called "I Decide Darlings."
To accomplish this, we conducted interviews to get insights from their experiences. We then edited the best segments and shared these short videos on their social media platforms.
Over time, we started managing their podcast, "The I Decide Darlings," where we handle guest booking and help the guests set up themselves technically for the interview.
Building the "I decide darlings" app on IOS & Android
The reason why we suggested an app is simple:
So we built an app with these features: video learning, live streaming, drip content, interactive exercises, communities, quizzes/worksheets, automated challenges, goal tracking, audio podcasts, and scheduling events.
The present and the future
This phase, we call the testing phase, where we solely focus on data.
Our goal is to determine which ads perform the best and which landing page performs the best. After we discover that, we scale our ad campaigns to achieve maximum revenue potential...