Case study · iDecide
How we turned a book into a digital course
How we turned a bestseller into a digital course.
About the client
Lisa and Erin are best friends and successful entrepreneurs from Springfield and Houston. They built multi-million-dollar businesses in beauty and direct sales, working with women worldwide and globally recognized influencers.
Their Amazon bestseller “I Decide” was featured on Fox, ABC, and Forbes. The book is filled with stories of people who made the one decision that shifted their lives from negative to positive, as they put it, a little happy guide to living life on your own terms.
But then a challenge emerged...
The challenge
Writing a book is one thing; promoting it is entirely another. Book monetization is a major challenge for anyone who isn’t a global celebrity, and even for them, book sales can be tough due to high promotion costs and thin profit margins.
On top of that, most people today prefer video content. That’s why we pitched them one idea...
The solution
“Let’s build the entire ‘I Decide’ movement.” Turn your book into a digital course with actionable steps and build an app where people can watch the course and subscribe to a premium community to connect and share advice across topics.
They loved the idea immediately, and we got to work.
Monetization potential:
- Digital course
- Paid community
- Speaking engagements
Implementing the I Decide movement
First, we built a premium website with a strong wow factor that represents their brand and the entire “I Decide” movement.
See what we built for them:
Digital course creation
We agreed the best approach was to turn their “I Decide” book into concrete, actionable steps through the “Get Unstuck in 10 Days” program. The course is for anyone who feels stuck in any area of life, health, finances, or relationships.
We split the course into 10 modules, one day each with strategies to break out of stagnation. Each module includes exercises participants can download and complete. The goal wasn’t just for people to listen to Lisa & Erin, but to take real action.
We co-wrote scripts for each module, filmed the full course, and handled post-production. At the same time, we started tackling the “I Decide Darlings” app.
Every digital course needs a strong personal brand
To make that happen, we ran interviews to go deeper into their experiences, edited the strongest segments, and shared short clips across their social channels.
Over time we also took over their “The I Decide Darlings” podcast, booking guests and helping them prepare technically so every episode runs smoothly start to finish.
Building the "I Decide Darlings" app for iOS & Android
- They can add all future courses there
- They can run a paid community inside the app
- They can send push notifications to users
- They can publish podcast episodes directly in the app
We built the app with the following features:
- Video learning
- Live streaming
- Drip content
- Interactive exercises
- Communities
- Quizzes / worksheets
- Automated challenges
- Goal tracking
- Audio podcasts
- Event scheduling
Outlook
Present and future
We call this the test phase, focused purely on data. Our goal is to identify which ads perform best and which landing page converts highest, then scale campaigns to maximize revenue potential.
Learn more about digital course creation
View serviceSome of our clients
Free consultation
Need more qualified leads?
Book a free consultation and see how we can help your team grow.
- Free
- 30 minutes
- No obligation