YouTube Shorts example #1
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Case study · CM4C
LinkedIn Case Study - CM4C
$340k pipeline value and 1 signed client in 3 months
How we used a Founder Led Growth approach to help Sabine Karunanithy build authority and pipeline on LinkedIn.
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Client testimonial
"I was looking for a stronger social media presence, more clarity on the audience, and a system for repurposing content. Lead Agents gave me exactly that, and more. Over one year, they took my LinkedIn profile to a new level and taught me how to speak on camera, what to focus on, and how to run LinkedIn live webinars. What I appreciated most was their patience, creativity, and reliability."
Sabine Karunanithy, HR Consultant and Founder @ CM4C
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About the client
Sabine Karunanithy is an HR consultant and founder of CM4C. She came to us with a clear goal: generate qualified B2B leads through LinkedIn.
Previous agency attempts failed because they focused on short-term sales tactics without a trust-building content system.
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Goals
- Position Sabine as a relevant HR KOL in MENA
- Start conversations with HR leaders in companies with 250+ employees
- Generate pipeline through LinkedIn content, outreach, and webinars
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Strategy
- LinkedIn profile optimization
- LinkedIn outreach to top HR leaders
- Webinar production for HR audience
- Consistent expert LinkedIn content
- Instagram ads to drive webinar registrations and mailing list growth
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Results
- Additional industry validation through recognition by other KOLs in the HR niche.
970
New LinkedIn followers in 3 months
152
Leads in pipeline
123 / 73
Webinar registrations / attendees
9
Hot leads
$340k
Pipeline value
1
Client signed
06
Target audience
- HR Directors
- CHRO
- VP of HR
- Companies with 250+ employees
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Content examples
YouTube Shorts example #2
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LinkedIn post examples
LinkedIn carousel post embed
LinkedIn personal post embed
Outlook
Conclusion
The CM4C case proves that LinkedIn growth does not come from isolated tactics, but from a connected system: clear ICP, optimized profile, trust-building content, contextual outreach, and a funnel that converts attention into pipeline.
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